Background
We have decided to make a differance!
Farmers First was founded in 2020 by Roger Wahlberg and Anders Fridlund. After many years of working in the sales of agricultural machinery, they decided that a change was needed. The result was a new distribution channel for machine sales that puts the needs and interests of farmers at the forefront. Our goal is to create efficient and effective solutions for Swedish farmers that make it easier to purchase and own machinery.
A presentation
Get to know us!
Roger Wahlberg - Founder
After a successful career in the automotive industry focusing on spare parts, Roger has worked for several of the largest tractor manufacturers for more than 10 years. With business responsibilities in Sweden and other countries, he has gained a unique combination of deep industry insight and a vast network of contacts.
Anders Fridlund - Founder
Over 10 years ago, Anders transitioned from a career as a global marketing manager to contribute to agriculture. His experience in hyper-competition, efficient production, and the importance of well-maintained resources can be applied to agricultural machinery.
The team
All of our employees have extensive experience in the agricultural industry. Some have grown up on farms or worked in agriculture for many years, while others have developed their interest in farming and machinery during their professional careers.
Vision
"To create conditions for fair & sustainable agriculture!"
Agriculture is a crucial societal function, and Farmers First aims to provide efficient and effective solutions for farmers. It must be possible to choose the right machinery for the job in order to streamline farming operations. Competition in the market is something we know is beneficial for farmers to receive better terms, prices, and conditions.
Our values
Completely brand-independent!
We are a brand-independent market channel that provides you as a customer the opportunity to choose from multiple brands. Having a wide range of agricultural machinery is essential to meet the needs on various farms and promote healthy competition in the market, which benefits development and offers fair prices for the farmer.
Together, we strengthen the local workshops
One of the most important and decisive factors in the purchase decision of agricultural machinery is the proximity to a reliable local workshop. Therefore, we have a vast network of service providers throughout Sweden who have access to training, spare parts, and manuals so that they can take care of your machinery in the best possible way. You can choose which of our skilled service providers you want to work with, and you can also track everything they do or have done with the machine as it is logged in our maintenance service. Watch a video from one of our service providers here.
Sustainability for future agriculture
For us, it is important to contribute to a sustainable future and efficient agriculture. Our new solutions reduce emissions and consumption of materials, contribute to sustainable competition in the market and enable more manufacturers to reach the market with innovative machines that make food production more efficient.
Better machine economy
Increasing machinery costs and increased interest rates have created challenges for today's farmers. Prices of machinery and equipment are on the rise, making it more difficult to achieve profitability. Managing these changes is crucial for the farm's success, especially when the machines need to be operational when they are needed. To ensure reliable operation, recommended maintenance and servicing are fundamental factors, and therefore, we want to make it easier for you to take care of maintenance, reducing the risk of costly and inconvenient breakdowns.
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